How to Make a Media Kit as an Influencer (2025 Guide)

Media kits have traditionally been PDFs or design decks that creators send to brands. But in 2025, modern creators are moving to live, shareable profiles that are easier to update and more accessible. This guide covers what to include in your media kit and how to build one that works.

What Is a Media Kit for Influencers?

A media kit is a document or webpage that presents your creator brand to potential partners. It includes your platforms, audience metrics, content examples, past collaborations, and contact information.

The goal is to give brands everything they need to evaluate whether you're a good fit for their campaign — your reach, engagement, content style, and how to work with you.

What to Include in an Influencer Media Kit

• About you and your niche: A brief bio explaining who you are, what you create, and what makes your content unique.
• Platforms and follower counts: All your active social media accounts with current follower numbers.
• Engagement highlights: Key metrics like average engagement rate, video views, or other performance indicators.
• Audience demographics (age/location/interests): Who follows you and what they care about, if you have this data.
• Past brand collaborations: Examples of brands you've worked with and the types of campaigns you've done.
• Content examples: Screenshots or links to your best-performing content that represents your style.
• Contact and rates (if you choose to share them): How brands can reach you and optionally, your pricing structure or collaboration preferences.

Common Media Kit Mistakes

• Outdated screenshots: Using follower counts or metrics from months ago instead of current numbers.
• Too long: Brands want quick information, not a 20-page document. Keep it concise and scannable.
• Hard to open on mobile: PDFs often don't display well on phones, where many brand managers view pitches.
• No clear CTA: Make it obvious how brands should contact you or what the next step is.
• Missing key information: Forgetting to include engagement rates, audience demographics, or examples of past work.
• Inconsistent branding: Using different fonts, colors, or styles that don't match your personal brand.

Media Kit PDF vs. Live Influencer Profile

Traditional media kits are static PDFs or design files that you create once and send via email. The problem is they become outdated quickly — your follower counts change, you complete new brand partnerships, and your content evolves.

A live influencer profile (like what you can create with InfluenceHub) solves these problems. It's always up to date because you can edit it instantly. It's easier to share — just one link instead of emailing files. And it works perfectly on mobile devices, which is how most people view content today.

Brands prefer live profiles because they can access them immediately without downloading anything, and they know the information is current. You benefit because you don't have to recreate your media kit every time your stats change.

Use InfluenceHub as Your Live Media Kit

InfluenceHub lets you create a live, media-kit style creator profile that you can update anytime and share with a single link.

Instead of designing a PDF in Canva or sending large files via email, you can build your profile in minutes and share it everywhere — in DMs, emails, your social media bio, or anywhere else brands might discover you. When your follower count grows or you complete a new collaboration, just update your profile and it's instantly reflected for anyone viewing it.